Last Thursday I was eventually able to meet up with Jeff Smith again, the man responsible for organising the bus and shoplite advertising for the 'Consider Christ' Campaign.
He works for CBS Outdoor - with whom we signed a contract this Spring to supply:
• 8 billboards in Belfast,
• 60 shoplites across the country,
• 1000+ ads inside and outside buses that run under the Translink banner.
He was checking that we were satisfied with the coverage achieved by the Campaign. To say the least, we are delighted with it ... and especially when messages are coming in each day from people who are still seeing the 'Consider Christ' adverts on the buses!
For example:
• Last Thursday evening, 10 buses were spotted by one person in central Belfast;
• On Saturday, 3 buses were seen in Belfast, parked by the side of the road.
• Other reports have come in from various parts of the country, confirming that the bus campaign is still going strong!
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